On Mon, Mar 27, 2000 at 11:39:15AM -0000, Paul Askins mentioned:
> <snip>Disable the banner ads, and you're depriving the sites of income. Sure,
> it's probable that _most_ people will leave them enabled, but if, say, 20%
> of people use a filtering proxy, that's 20% of the site's income.
>> Not really, the people who would choose to filter out banners ads probably
> never click the ads anyway, so they don't contribute anything to the site and
> therefore wont effect it's income.
Not true. Advertisers don't *just* pay on clickthrus - though they often
give a bonus for them. Most of advertising is "making people award of
products, or brand names", not just getting people to go to a website.
Kate
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