They handled the "error" too smootly.
How much would the PR campaign cost to get the level of publicity they
have got out of the error ?
perhaps one could plan to have an "error which is so wrong, you arent
legally obliged to fill orders..."
Cost of error/publicity : 20* (106-13) = 1860
That is a very cheap bit of *cough* viral marketing.
Gavin
Diva Consulting.
Nick Murtagh wrote:
> On Friday 22 March 2002 17:01, Gavin wrote:
>>>On Fri, 22 Mar 2002, Nick Murtagh wrote:
>>>>>I did a very quick check on prices, they have an Asus dual
>>>socket A motherboard for less than scan (ex-VAT). However an
>>>AMD Athlon XP2000+ is ~ 35 Euro more expensive. Possibly the first
>>>competitive Irish vendor!
>>>>>Well, excepting that their postal address appears to be in Berkshire.
>>>> They're actually from Norway (Norkom). What I meant was the first competitive
> vendor in Ireland :)
>>
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