Dunno has everyone seen already, but yesterday, in a landmark court case,
the EU court of Justice has decreed that Levi have the right to charge
whatever they wish for Jeans, and that Tesco do not have the right to buy
cheap Levi goods in the US (where the wholesale price is $20) and sell
them here (where the wholesale price is $55).
I'm no lawyer, but it looks like a big endorsement to stuff like the DVD
regioning technology.
Personally, I think anyone that would spend £55 deserves to be ripped
off; but you can buy decent £15 jeans. 1/3 price DVDs are often muck[0].
Kate
[0] http://www.stomptokyo.com/movies/g/gorgo.html
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