Dear business owner,
Do your sales letters work?
This small company generates most of its income with the sales letters I write. So I've made a point of trying to learn everything I could about how to do it better. Although I made many mistakes initially, over the last 4 years my sales writing has brought in £611,000.
That may not impress you much if you are a PLC, but for other owner/managers of small to medium sized businesses, if you want satisfying results, you don't need to learn the hard way, because the 'How to create highly effective sales literature' manual, 88 A4 pages, £37.00. no VAT on books + delivery, explains with many examples, how to write persuasively for sales letters, brochures and websites.
Don't waste any more time struggling to get your ideas across. You'll find a simple and effective structure in the manual. (By the way, don't attempt another sales paragraph if you don't know what AIDA stands for).
Most sales literature is destined for the bin - unless you know how to get people to read your document. I'll tell you two techniques which work every time.
There's also a unique fifteen-point checklist we've developed to help you eliminate mistakes and avoid leaving out essential elements. It will give you an objective critique of your current documents - be prepared for a shock, you'll get the unvarnished truth.
No charge for having a look. There is a free 14-day approval period and no obligation to keep it if you don't want to. If you decide to keep the manual simply pay within 14 days the invoice we will enclose. Otherwise, return the manual and tear up the invoice.
Don't worry, we don't send manuals out unsolicited, only if you ask us to. All you have to do if you want to see it is print this note out, write in the space below 'send manual' and add your name and company details. Then just fax this sheet back to Jean on 01383 411 656 and she will despatch your copy for overnight courier delivery.
Please write clearly and include your phone number in case she has a query.
Best regards,
Robert Seviour
Stick + Carrot Sales Training Ltd
1 East Bay, North Queensferry, Fife, KY11 1JX
Tel: 01383 410 051
Fax: 01383 411 656
robertseviour at cs.com
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