From: kevin lyda (kevin at domain suberic.net)
Date: Fri 16 Apr 1999 - 14:26:18 IST
too many onions in my sandwich today. this fell out.
Linux logo fails important market test...
SALINA, KS Industry pundits gathered here at the Bicentennial Hall to
discuss the tech industry at Simplex, the computer columnist trade show.
Of course the discussion centred around the great Microsoft vs Linux
controversy that all savvy columnists here know is on the mind of every
intelligent techy. But through the course of the conversations it became
clear that Linux has one fatal flaw. Its logo.
"The problem," Wes Jerst of Delta-Zeta Publications, "is that Linux
lacks a clear and open logo to brand. Without branding, consumers can't
Most other columnists discussed the main Linux logo issue: too many of
them. As Jerry Purloined explained you can easily think of a dozen or
so logos without trying, "GNU's gnu, the GNOME's footprint, RedHat's man
with the red hat, the feather for apache, the little Wilbur thingy for
The GIMP, the daemon for FreeBSD, and of course the Linux penguin Tux."
As usual though, Wes Jerst was ahead of the pack narrowing down on the
main issue with the Linux logo. In a world dominated by the innovative
and open standards championed by Microsoft, it's impossible to have a
proprietary logo like Tux.
"The world is demanding open and clear standards." Wes states
transparently. "Just look at the Microsoft logo. Windows open, and
they're clear. Obviously the best logo for an open and clear innovative
technology." Wes's comments regarding Tux were much more harsh, "I
know I'll get flamed by the Linux zealots for this, but it's completely
obvious that Tux is a proprietary logo. There's only one source - nature.
Until scientists can clone penguins, Linux just can't succeed."
So in spite of the hype, columnists here have identified the main block
to Linux success. Sure Linux can compete technically with NT but until
there are some cloned penguins, Linux is just not going to be able to
succeed in the enterprise.
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