From: Martin Feeney (martin at domain tuatha.org)
Date: Thu 09 Sep 1999 - 16:26:07 IST
On 9 Sep 99, at 16:17, David Murphy wrote:
> There are many colas, but only one Coke, and they prefer it because
> they prefer the taste of Coke to the taste of other colas. Suppose
> you're one of those people. Suppose I offer you a cola that tastes
> exactly the same as Coke, but has a different brand name. Suppose a
> can of Coke costs 55p. Suppose I offer my cola at 45p a can. Why would
> you not switch? It tastes the same. It costs less. It just has a
> different name.
Because I automatically ask for "a Coke", not "a Cola". It's the same way
hoover is still somewhat synonymous with vacuum cleaner.
It's at least as much about mindshare as marketshare.
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